'Entry Denied!': The Government's Clash with Pubs Forecasts a New Year Challenge.

Government ministers returning to their constituencies this end of the week might feel a sense of respite as a turbulent parliamentary session concludes. However, for those planning to visit their neighborhood bar for a casual drink, goodwill could be in short supply. Indeed, some may discover they are not allowed through the door.

For weeks, venues nationwide have been posting signs that declare "No Labour MPs" in protest to adjustments in business rates revealed by the Finance Minister, Rachel Reeves, in her most recent financial statement.

This campaign translates to one fewer retreat for many Labour MPs seeking refuge from the difficult situation of their public disapproval. Representatives now report commonplace hostility in everyday places after a difficult first 18 months that has seen the party's ratings fall from around 34% to roughly under a fifth.

"It is difficult being the MP of the constituency you have forever lived in," said one. "Our neighborhood bar is where we would go with the kids and just be a normal family. But the past occasions we've just ended up being confronted by other patrons. Now I'm not even sure we'll be able to enter."

This sense of dismay is visible in a online clip by Tom Hayes, the Labour MP for Bournemouth East, addressing being refused entry to one of his regular haunts, the Larderhouse.

"It's meant to be a time of joy," he stated. "However the Larderhouse and other businesses with a 'No Labour MPs' sticker in the window, they are eroding the community spirit that business owners have helped to foster." He went on, "Politics must be kept politics off the main street altogether, but particularly at Christmas."

A Cherished Institution in the National Identity

After a challenging period marked by high costs, the COVID-19 crisis, and evolving social trends, landlords were anticipating the chancellor's statement might bring some support—particularly through a long-promised reform of the commercial tax system.

Yet the chancellor disappointed those hopes, leaving the system largely unchanged and opting rather to reduce the multiplier and allocate £4.3bn over three years in aid for the retail and hospitality sectors.

While seemingly a positive step, the value of that funding pledge has been overshadowed by the effect of a three-yearly property revaluation, which has caused the taxable value of pubs and restaurants to increase sharply from their pandemic-era lows.

Beginning in next April, business taxes are set to increase by more than double for the typical hotel and over three-quarters for a pub, compared with just four percent for large supermarkets and seven percent for logistics centres. A major hospitality group, which owns pubs, restaurants and the Premier Inn hotel chain, says it will face an additional tax bill of between £40m and £50m as a outcome.

Joe Butler, the publican at the Tollemache Arms in Northamptonshire, commented: "With the click of a finger, the valuation of our business has increased twofold. That's going to be a massive rise for us."

This financial strain on publicans is inevitably passed on to the price of a punter's pint.

"The price of a pint is now unaffordable. When we first became landlords 10 years ago, we charged £3.40 a pint. We're now approaching £7 a pint," Butler stated.

Furthermore, Covid-era tax discounts are being phased out, while hospitality operators are still coping with rises in national insurance and the living wage from last year's budget.

"If you tried to design the worst possible financial plan for the hospitality sector and its customers, you wouldn't have got far away from what was announced," remarked Ash Corbett-Collins, the chair of Camra, the consumer organisation.

Several within the Labour party feel this is a fight they ought to have avoided, not least because of the important place the local pub plays in society.

Richard Quigley, the Labour MP for the Isle of Wight West, who also runs a chip shop on the island, said: "We pledged for two years to pubs and hospitality businesses that we are going to help you out but then they get affected by this new assessment. We must not see taxes being reduced for big corporations but up for small restaurants and pubs."

Observers highlight that Keir Starmer himself has often been a frequent patron at his local, the Pineapple in north London, and often references their value to local communities. "We all enjoy nothing more than going to the pub for a drink, myself included," the PM stated in February.

However strategists compare confronting publicans to taking on NHS workers in terms of public perception.

Joe Twyman, co-founder of the polling firm Deltapoll, explained: "From the Queen Vic to the Rovers Return, pubs have a unique position in the public imagination.

"To a lot of individuals the neighborhood inn is perceived to be an key pillar of the community, even if a large segment of those same people will infrequently drink there.

"The hazard with antagonising pubs is that your critics will easily be able to accuse you of undermining the very heart of this nation and its heritage, especially in rural areas. And they will be able to produce many heartfelt examples to make their case."

'Not a Personal Vendetta'

One such example is Andy Lennox, the landlord at the Old Thatch pub in Wimborne, Dorset, and the organiser of the "No Labour MPs" initiative. Lennox states he has distributed signs to nearly 1,000 premises and is dispatching 100 more every day.

His action has been backed by a number of prominent figures, such as broadcaster Jeremy Clarkson, who runs a pub called the Farmer's Dog, and singer Rick Astley, who part-owns a brewpub in north London—though the latter has indicated he will not formally bar Labour MPs.

"We have long sought help for a very long time," explained Lennox, who is demanding a temporary VAT reduction. "The government is spinning this as a relief package but that's not what people are experiencing, and that is the thing that has angered so many people."

A number within the hospitality trade feel a protest banning individual politicians is likely to be counterproductive. "I'm not sure it's a wise move to ban the precise representatives we should be trying to engage with and influence," argued Corbett-Collins.

When pressed this week, the government department pointed to the assistance being provided to the sector. "We are supporting the hospitality industry with the budget's £4.3bn funding. This is in addition to our initiatives to simplify licensing, maintaining our reduction to alcohol duty on beer from the tap, and limiting corporation tax," a representative stated.

The landlords, on the other hand, are in not the frame of mind to back down, even if alienating MPs

Debra Morris
Debra Morris

A tech enthusiast and business strategist with over a decade of experience in digital transformation and innovation.